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Episode6 – Wisconsin South

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Forest Products Laboratory Featured in America’s Forests with Chuck Leavell

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On October 21st, 2020, Forest Products Laboratory (FPL) director, Tony Ferguson, represented FPL in a panel discussion for the premier of the most recent episodes of America’s Forests with Chuck Leavell (AFCL). FPL was featured in a segment showcasing its long history of forest products research, testing, and innovation.

Director Ferguson articulated that FPL has had a long history of being a champion in innovative land and forest use. The FPL segment of AFCL captured this message and the spirit of its history in a tantalizing, bite-sized featurette.  

The two 25-minute episodes, Wisconsin North and South, covered the scope and interconnected nature of Wisconsin’s forests and conservation work while giving a nod to FPL’s connection to it all.

And the timing of the Wisconsin focus arose from an earlier FPL connection with the AFCL team.

FPL Forest Products Marketing Unit Program Manager, Brian Brashaw, met the America’s Forests production team during their first premiere when cross-laminated timber (CLT) was a major story line in their Oregon episode. CLT is a forest product that FPL is hugely invested in researching.

After participating in the Oregon episode, Brashaw absolutely knew FPL and the state of Wisconsin needed to be a part of AFCL—and making it happen was deeply personal. “I felt that Wisconsin should have an episode and feature FPL. I grew up in northern Wisconsin and got the connection between forest products and forests from an early age. My Dad worked for Connor Forest Products in Laona, and family friends were in the Forest Service. This influenced my career path in forestry and forest products research and market development,” said Brashaw.

Brashaw set his mind to it and got to work. He was able to secure seed funds for the producer and made lots of introductions to key Wisconsin partners that allowed the producer to secure the remaining funding.

FPL was featured in the Wisconsin South episode. AFCL created an FPL kaleidoscope of past and present accomplishments, truly exhibiting the extraordinary contributions the lab has made to wood products innovation and forest conservation since 1910. Viewers were introduced to research botanist Alex Wiedenhoeft’s work combating global illegal logging to save endangered species through his machine-learning, computer-vision based system called the Xylotron.

From the global to the infinitesimal, AFCL revealed FPL’s research as scientifically diverse and groundbreaking. Nanocellulose, a material that is being pioneered by FPL’s research materials engineers, is wood broken down to microscopic fibers and has the potential to change how products from plastic to concrete are made for a sustainably greener future.

Leavell also got the opportunity to visit one of the most exciting and entertaining rooms in the Forest Products Laboratory, the Engineering Mechanics and Remote Sensing Laboratory. FPL’s forest products technologist, Dwight McDonald, introduced Chuck to the thrills of testing timber strength and durability in the lab. Testing products to their absolute structural limit often results in bursts of splinters and wowed enthusiasm.

With over 17 million acres of public and private forests in Wisconsin, there is more to discover in the new AFCL episodes besides FPL.

Forests transform lives.

AFCL took the time to introduce viewers to a beloved member of Wisconsin history. There is no better an example of how Wisconsin forests can affect lives than Aldo Leopold who once wrote, “Conservation is a state of harmony between men and land. By land is meant all the things on, over, or in the earth.” Leopold, a former FPL Associate Director, was a private landowner and forester in the Baraboo Hills. He is also one of the most influential and well-known conservationists in the world. His work and vision set the stage for Wisconsin’s mindset and forestry network today. 

Wisconsin is a state and a people deeply invested in and shaped by its forests. From the successful Menominee practice of sustainable forest management (the seventh generation philosophy with a healthy focus on the future as a guide to forest management) to the Urban Forest Movement (which is working to save 4 billion board feet a year of usable timber from landfills) to the Forest Service Job Corps program (focused on training underserved youth for meaningful careers), AFCL explores how Wisconsin’s forests and forestry communities are like any ecosystem, resiliently and irrevocably interconnected.

Hilary Markin, public affairs officer for the Chequamegon-Nicolet National Forest, emphasizes the connection between forests and people with an eye on transforming young lives for the better, “Job Corps mission is helping young people improve the quality of their lives through career technical and academic training, in particular hands-on learning, by helping them connect with natural resources and Caring for the Land and Serving the People. Hopefully the connection that is created through these experiences leads them to a career in natural resources.”

Children need forests in their lives. With that in mind, AFCL takes viewers into the Wisconsin Log a Load for Kids program. It’s a charity focused on bringing forestry education (from logging to milling to conservation) to school aged children while raising millions of dollars for Wisconsin children’s hospitals.

Through each vignette, AFCL exemplifies this powerful and reciprocal connection, trees need people and people need trees.

Brashaw truly sums up the heart of the AFCL Wisconsin episodes, “Forests make our lives better. Forest products are essential in people’s lives. Innovations are essential, and we need to keep moving forward with both research and market development to support the connection to healthy, resilient forests. Forestry should be celebrated, and it is in Wisconsin. It was very special having Chuck Leavell share Wisconsin’s forestry story.”

Watch the Wisconsin episodes at North: https://vimeo.com/463980346 & South (includes FPL): https://vimeo.com/464006996

The AFCL panel discussion can be watched at https://www.youtube.com/watch?v=i2rSCljoaCc

To view other episodes of this series, please visit America’s Forests with Chuck Leavell at https://www.americasforestswithchuckleavell.com/watch/

Want to learn more about the amazing advancements our scientists are making? Visit the Forest Products Laboratory at https://www.fpl.fs.fed.us/

URL: https://bit.ly/38CbZ1w

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Spotlight On Wisconsin Forests During Oct. 21 Premiere of America’s Forests With Chuck Leavell

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Two-Part Series Explores Breadth Of Sustainable Forestry In Wisconsin

FROM THE WISCONSIN DEPARTMENT OF NATURAL RESOURCES

MADISON, Wis. – The Nelson Institute for Environmental Studies at UW-Madison will host a virtual premiere of the national TV program, America’s Forests with Chuck Leavell, which features the acclaimed host’s travels to Wisconsin in the multi-part series’ latest episodes.

This online gathering, scheduled for Wednesday, Oct. 21, from 6:30 – 7:30 p.m., will bring together thought leaders to engage in conversation on the critical importance and value of well-managed public and private forest lands in Wisconsin.

Leavell is best known as the keyboardist and musical director for The Rolling Stones, but he is also an educated and enthusiastic forestry advocate, conservationist and woodland owner. As host of the television series, Leavell serves as the on-camera guide, traveling across the country to interview people passionate about the gifts received from our woods and exploring creative solutions to complex problems impacting this important natural resource.

“The search for solutions to the problems of sustainable growth, climate change and energy conservation is increasingly inspiring thought leaders to look at one of America’s finest resources — our forests,” Leavell said. “Whether for building or for recreation, our forests are good for the economy and for the spirit.”

Leavell explores the forests of Wisconsin, fittingly on a Harley Davidson, in this two-part TV special. Part one finds Leavell exploring Wisconsin’s Northwoods. Viewers will learn about managing forests for ruffed grouse, the sustainable forestry practices on the Menominee Tribal forests and much more.

In part two, Leavell heads to Milwaukee and Madison to experience the urban wood movement, get behind-the-scenes at the USDA Forest Products Laboratory, and explore the Baraboo Hills’ biodiversity. Leavell wraps up his Wisconsin adventures at a Log-A-Load for Kids event in the Suamico School Forest, where hundreds of elementary students from local schools got to try their hands at being foresters for the day.

During the Oct. 21 virtual premiere event, Leavell will be joined by Heather Berklund, Wisconsin Department of Natural Resources chief state forester, Tony Ferguson, U.S. Department of Agriculture Forest Service director of the forest products laboratory, Buddy Huffaker, Aldo Leopold Foundation executive director and Henry Schienebeck, Great Lakes Timber Professionals Association executive director.

Registration for the virtual premiere and screening of the episodes is available online at go.wisc.edu/talesfilmseries2020. Links to attend the virtual premiere event and to view the episodes in advance will be emailed to all who register.

“A wide range of partners support the sustainable management of Wisconsin’s 17 million acres of forests,” Berklund said.. “These two episodes of the show highlight several shining examples of this collaborative work to ensure that Wisconsin forests provide ecological, social, cultural and economic benefits for today’s citizens as well as for future generations.”

America’s Forests with Chuck Leavell television series is produced by Choose Outdoors and 42 Degrees North Media.

The Wisconsin episodes were made possible with support from the DNR, USDA Forest Service, Great Lakes Timber Professionals Association, Wisconsin Sustainable Forestry Institute, Ponsse North America, John Deere (McCormick), Red Wing Shoes, The Nature Conservancy, Aldo Leopold Foundation, Ruffed Grouse Society, National Forest Foundation, Menominee Tribal Enterprises, Wisconsin Urban Wood, University of Wisconsin and Harley Davidson.

About the Series

America’s Forests with Chuck Leavell captures the breadth of our nation’s woodlands – both public and private. It features stories that demonstrate how vital forest habitats are to the well-being and economic health of communities across the country it presents individuals who embody this passion for the woods. Previous episodes featuring Oregon, Colorado, South Carolina and California are available on PBS stations nationwide and online here.

About Leavell

Leavell’s musical career includes work with The Rolling Stones, Eric Clapton, The Allman Brothers Band, John Mayer and a host of others. He is acclaimed as a conservationist, environmentalist, author and tree farmer.

After studying forestry by correspondence and doing much of his homework while riding a tour bus with the Fabulous Thunderbirds in the mid-’80s, Leavell and his wife turned her family’s property near Macon, Ga., into what has become a textbook and award-winning tree farm. He is also the co-founder of The Mother Nature Network the world’s leading environmental website. MNN recently merged with its sister-site, Treehugger.

URL: https://bit.ly/2HF2J1U